QUANTITATIVE MEASUREMENT AND ASSESSMENT OF THE EFFECTS OF GLOBALIZATION OF COMPANIES AND MARKETS

The results of improving the author’s methodology linked with the assessment of companies’ and markets’ globalization level were presented in this paper. Based on the analysis of the global companies’ and global markets’ features referred to in scientific literature, the specifications which can be used to determine the globalization level of companies and markets were suggested. In addition, the globalization level of the largest top-ten companies (according to the rating of Forbes Global 2000 Leading Companies) in 2015 was identified as well as that of corresponding industry markets: auto and truck manufacturers, major banks, software and programming, large department stores (retailers), telecommunication services, electronics producers, electronics, oil and gas operations.