THE CLASSIFICATION OF UNCERTAINTY OF THE KEY FACTORS PRICING IN TOURISM SPHERE
Journal: Bulletin of Taras Shevchenko National University of Kyiv. Economics (Vol.177, No. 12)Publication Date: 2015-12-15
Authors : N. Sagalakova;
Page : 54-60
Keywords : uncertainty; pricing process; tourism product; tourism enterprise;
- THE CLASSIFICATION OF UNCERTAINTY OF THE KEY FACTORS PRICING IN TOURISM SPHERE
- MECHANISMS OF STATE MANAGEMENT IN THE SPHERE OF TOURISM OF THE SAMARA REGION AND THE FACTORS OF THE GROWTH OF THEIR EFFICIENCY
- THE REFORMATION OF THE TOURISM INDUSTRY IN CONNECTION WITH THE ADOPTION OF NEW NORMATIVE LEGAL ACTS IN THE SPHERE OF TOURISM
- FEATURES PRICING IN TOURISM
- MANAGEMENT OF PRICING IN THE MARKET FOR TOURISM
Abstract
Specific characteristics of non-productive processes in the sphere of tourism and their difference from processes of the production sphere are investigated. Features of the pricing process at the tourism enterprise are analyzed. The main problems at implementation of model of the optimum price formation of a tourism product are identified. Classification of factors of pricing at the tourism enterprise is constructed. For the comparative analysis all factors of influence on pricing process, it is possible to divide into groups on the following classification signs: controllability (controllable and uncontrollable); accessory to system (internal and external); quantification (quantitative and qualitative); stability (stable and unstable). Interpretation to the main types of uncertain parameters, which exert impact on the price of a tourism product, is given. The accounting of uncertainty of the price when forming a tourism product will allow to construct adequate forecasts on the basis of which effective decisions concerning management of the pricing process at the tourism enterprise will be made.
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