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ADVERTISING STRATEGIES USED AT SMARTPHONE PROMOTION AT THE RUSSIAN MARKET
Journal: Science and world (Vol.3, No. 31)Publication Date: 2016-03-24
Authors : Sakovskaya O.N.; Chetvertkov A.M.;
Page : 49-52
Keywords : advertising communication; advertising strategy; rationalistic type of strategies; projective type of strategies;
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Abstract
This article is devoted to the analysis of advertising strategies used by the manufacturers of smartphones to promote their products. The research was conducted on the basis of commercial advertisement broadcasted on television over the last year. As a result of the analysis of verbal and visual text constituents, basic strategies used at the promotion of this type of products are found.
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Last modified: 2016-08-12 23:00:11