THE SOCIO-CULTURAL REALITY OF SCIENTIFIC RESEARCH AS A CARRIER OF COGNITIVE TECHNOLOGIES

The article deals with an unconventional approach to scientific research is research in postnonclassical stage of evolution of the scientific picture of where change targets, ideals and norms of scientific creativity. Center of modern scientific picture becomes person acquires properties of the original gestalt that defines the importance of theory and research practice. The socio-cultural reality of studies have linked into a whole cultural, social and personal components of scientific creativity in using cognitive technology: designing original research ideas, optical vision, and so on.