STATE AND PROSPECTS OF “WINE TOURISM” MARKET DEVELOPMENT IN UKRAINEJournal: Academic Bulletin "Economics and Region" (Vol.6, No. 49)
Publication Date: 2014-11-26
Authors : Daria L. Basyuk;
Page : 87-92
Keywords : wine tourism; consumers; tourism product.;
In this article, we analyze the main trends of the “wine tourism” market development in Ukraine. Segments of consumers, who are interested in the development and distribution of “wine tourism” market have been identified and described. The key characteristics of the wine tours, drawing the respondents’ interest, are studied.
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