APPLICATION OF MARKETING - A PROBLEM AND A CHALLENGE FOR MANUFACTURING COMPANIES IN KOSOVA

Application of marketing mix by manufacturing companies in Kosova market was first introduced as something new, a segment to which earlier has not been paid special attention. In the last five years enterprises in Kosova have started to pay more attention to the marketing area and to consider it as an important segment in the development of their activities. Problems and challenges accompanying the Marketing sector of manufacturing companies in Kosova, were mainly appeared in financing way In order to apply Marketing strategies companies had to spare a sufficient budget. A challenge for the entrepreneurs in Kosova was the following of trends in this broad field, creation of marketing departments within companies, and later on the application of leadership of this sector by the specialized Marketing agencies. Manufacturing enterprises/ companies in Kosova apply highly advanced forms of marketing, respectively give ideas on promotional models, which present attractiveness to customers, lower costs as well as closer and faster contact with the consumers. The purpose of this research is reflection of models, promotional and practical ideas of low-cost products, pricing strategies used by manufacturing companies, the acquisition of new customers. Problems faced by manufacturing companies in the marketing sector, as well as providing alternatives to overcome problems. In this research there are applied both quantitative and qualitative methods of research which serve us to analyze the facts relating to the promotion of products by manufacturing enterprises in Kosova.