THE ROLE OF CREATIVITY IN PROFESSIONAL ACTIVITIES

The article deals with the role of creativity in professional activities. The problem is due to the increasing number of "creative" professions that demand creative characteristics of workers in our days. By analyzing the characteristics of human activities, the author reveals the need for creativity in its structure. The significance of creativity in the profession is due, from his point of view, the dynamics of modern life, personal Foundation of modern culture, productive character of modern occupations, due to growing needs of man and society.