USING METHODS OF SYMBOLIC ECONOMY IN GEOBRIDGE FOR EXAMPLE, "YELTSIN CENTER IN YEKATERINBURG

The article deals with the Yeltsin center as a way to promote the city of Ekaterinburg in the direction of the symbolic economy. Besides the Museum, built by the urban elite, the opening of the Yeltsin centre is also considered as a mega event. As the experience of major cities, mega events often involve two linked problems: negative attitude of city residents to prepare for the event, and debts arising from cost overruns, the originally planned budget and the inefficient operation of the facilities after the mega event. Both problems fall in the tax burden on residents. In the current economic environment this theme is particularly acute. Therefore, the purpose of this article is to assess the relevance of the Yeltsin center for the city after his high-profile discoveries.