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THEORETICAL ASPECTS OF THE INTERACTION OF MARKETING AND LOGISTICS

Journal: Science Journal "NovaInfo" (Vol.1, No. 46)

Publication Date:

Authors : ; ;

Page : 75-77

Keywords : THEORETICAL; MARKETING; LOGISTICS; INTERACTION;

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Abstract

The article examines the interaction between marketing and logistics. Based on the information of the relationship of marketing and logistics, we can conclude that marketing identifies, stimulates and creates demand, and logistics it meets in a timely manner through quick and accurate delivery of product to the consumer.

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Last modified: 2016-08-21 20:17:33