Factors Affecting Innovation Capacity in the Manufacturing Industry in Nakuru County Kenya: a Case Study of Buzeki Dairy Limited

Over the recent years the internationalization of products markets has contributed to intensified global competition, particularly from producers in the developing countries. This has been accelerated by global integration through technological advancement in information technology. To handle the challenges of this increasing international competition requires innovation in products, processes and the ways in which businesses organize and market their products. Innovation is increasingly acknowledged as having a significant contribution to organizational success, performance and survival. Damanpour (2009) suggests that innovation is often driven by pressure from the external environment, including factors such as competition, deregulation, isomorphism, resource scarcity, and customer demand, and that it is associated with adaptive behaviour that changes the organization in order to maintain or improve its performance.