ASPECTS OF MARKETING LOGISTICS IN THE MODERN ECONOMY

Journal: Science Journal "NovaInfo" (Vol.1, No. 46)

Publication Date: 2016-06-01

Authors : Bokareva Yuliya Nikolaevna; Terentev Aleksandr Vladimirovich;

Page : 216-219

Keywords : MARKETING MEETS PRODUCT DELIVERY TO THE CONSUMER; LOGISTICS; THE TERM MARKETING LOGISTICS; THE RELATIONSHIP OF MARKETING AND LOGISTICS;

Source : Download Find it from : Google Scholar

Abstract

Marketing logistics combines logistics and marketing; marketing identifies, stimulates and creates demand, and logistics it satisfies timely through the logistics delivery of the product to the final consumer.

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ASPECTS OF MARKETING LOGISTICS IN THE MODERN ECONOMY

Abstract

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