RESEARCH THEORETICAL APPROACHES TO THE MAINTENANCE OF IMAGE THE ORGANIZATION

In modern conditions of market economy many organizations underestimate importance of formation the positive image. Image makes information, psychological, emotional impact on the consumer, respectively exerts impact and on his choice. Improving the consumer's relation to the organization and its production, positive image exerts direct impact, both on sales volume, and on satisfaction of consumers with production the organization. He forms loyalty of the consumer, broadens the sphere partnership, facilitates access to various resources: financial, information, human, material