TEXTS OF INFLUENCE IN THE PROMOTION OF THE TERRITORY

The article considers the influence of texts containing precedent phenomena with the sphere-source "Urals", with the destination reader. The source of such texts ? is, as the frequency of the text in the information field. The article aims to identify the most frequency features transmitted in said advertising messages forming the internal and external image of the Urals. Revealed that these precedent phenomena perform a pragmatic function, and in the formation of the internal image still and password. It was concluded that advertising content selected by the famous Urals in the sphere of show business, often associated with humorous designs. Humorous component is reflected in the General image of the Urals. In the rest of the internal and external images of various.