Consumer Buying Behavior and Brand Perception in Shopping Malls- a study of DB City Mall, Bhopal

In India Retail shopping through Shopping Malls is taking a shape of an industry worth Rs 17000 Cr. In Bhopal (the capital of Madhya Pradesh) is the most favorite place for the shopping malls in Madhya Pradesh after Indore. In Bhopal C21 Mall, Ashima Mall, DB City Mall, Best Price, Reliance, Hyper city, Vishal Mega Mart, V-Mart, Big Bazar, Apoorti, Next Gen etc all big players are trying to establish their market share in the region. The current study concentrates on comparative analysis of consumer buying behavior and brand perception towards shopping malls in Bhopal District. The main factor of consumer is buying power, which in result, determines their buying behavior and perception of brands in shopping malls. Shopping Malls offers family outing, the fun & entertainment, shopping and eating junction. Age of the consumer is the most important factor in shopping Malls in daily footfalls. Different age group consumers visit different shopping malls and they impact on the buying behavior.