PERFECTION OF CONTROL SYSTEM BY ESTABLISHMENT OF CULTURE : MARKETING APPROACH
Journal: Science Journal "NovaInfo" (Vol.1, No. 48)Publication Date: 2016-07-16
Authors : Khundanova Irina Ilinichna;
Page : 118-122
Keywords : SOCIO-CULTURAL SPHERE; MARKETING; CULTURE AND THE ARTS; NON-PROFIT; COMMERCIAL; INSTITUTION;
Abstract
The article examines the development of the socio-cultural sphere in the Republic of Buryatia. The use of marketing techniques in the field of art and kul¬tury with the changes in the character and values of contemporary culture, the capacity of its further development.
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