MARKETING STRATEGY DEVELOPMENT MANAGEMENT BALNEOLOGICAL RESORTS KRASNODAR TERRITORY
Journal: Science Journal "NovaInfo" (Vol.1, No. 48)Publication Date: 2016-07-16
Authors : Grishin Igor Yurevich; Timirgaleeva Rena Rinatovna;
Page : 145-149
Keywords : MARKETING MANAGEMENT; BALNEOLOGICAL RESORTS; KRASNODAR TERRITORY; MARKETING STRATEGY DEVELOPMENT;
Abstract
In the article the necessity of implementation of marketing strategy development management balneological resorts Krasnodar Territory. Systematized relevant studies on the researched topic. Given the author's definitions of key concepts. The basic task of marketing management balneological resorts Krasnodar Territory, defined specificity marketing policy and the direction of its successful implementation.
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Last modified: 2016-08-21 20:24:45