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?GUERRILLA? METHODS IN MARKETING
Journal: Science Journal "NovaInfo" (Vol.2, No. 48)Publication Date: 2016-07-16
Authors : Slushaeva Olga Sergeevna;
Page : 187-189
Keywords : GUERILLA MARKETING; GUERRILLA ADVERTISING; PRINCIPLES; APPROACHES; METHODS;
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Abstract
An article about the “partisan” methods of marketing system. The author examines the “guerilla marketing” as the new direction of the Russian marketing and use of “guerrilla” marketing techniques in the system. Particular attention is given to the use of “guerrilla” marketing methods.
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Last modified: 2016-08-21 20:25:10