ALTAI - GASTRONOMIC. NEW FORMAT OF POSITIONING THE ALTAI REGION IN THE CONTEXT OF MARKETING AREAS
Journal: Science Journal "NovaInfo" (Vol.3, No. 48)Publication Date: 2016-07-16
Authors : Ilin Vsevolod Nikolaevich;
Page : 271-277
Keywords : MARKETING; GASTRONOMY; POSITIONING;
Abstract
The article presents a new format for the positioning of the Altai Territory on the basis of its huge potential of agriculture. The question of positioning is considered in the context of marketing territories. The work is of practical importance in the framework of the formation of territorial image.
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Last modified: 2016-08-21 20:25:33