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INCREASING THE COMPETITIVENESS OF THE REGION ON THE BASIS OF THE FORMATION OF BRAND MARKETING MODEL - THE IMAGE OF THE TERRITORY
Journal: Science Journal "NovaInfo" (Vol.4, No. 47)Publication Date: 2016-06-16
Authors : Kalieva Olga Mikhaylovna; Mukhutdinov Ilnur Maratovich;
Page : 150-153
Keywords : TERRITORY; POTENTIAL; THE DEVELOPMENT; MARKETING MODEL; LAND; BRAND IMAGE; IMAGE;
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Abstract
The article opens up a vital topic, increasing the region's competitiveness through the formation of brand marketing model - the image of territory. We consider in this field of foreign and domestic scientists.
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Last modified: 2016-08-21 20:27:09