Movies: A Source of Diversification of Values in today's Youth

Research was done to assess the orientation in values through movies among adolescents of 16-18 years. A self made Rating scale was used to study movie preferences and a standardized Questionnaire 'Measurement of Value Orientation Affected by Movies' by Ojha and Ojha was used to assess the orientation of values among adolescents. Both these tools were administered on 100 adolescents (50 males and 50 female). Results of this study show that comedy movies were most preferred sexually aggressive movies were least preferred. Adolescents' values were highlyorienting by movie viewing as none of the adolescent were found in negligible and very low value orientation range, majority 58.7% adolescents were in very high value orientation category and 27% adolescents in high value orientation range. Only 11.5% and 2.8% adolescents were in average and low value orientation range respectively. Among all the values Theoretical Values were most and Economic values were least oriented values. Male and female adolescents both were highly oriented by movies but none values have significant differences between males and females.