IDENTIFICATION OF DEVELOPMENT TRENDS AND CONDITIONS OF FUNCTIONING OF THE ORGANIZATIONS OF RETAIL TRADE OF THE KHABAROVSK REGION

The study showed that, for the sphere of retail trade of the Khabarovsk Krai at the present stage is characterized by considerable toughening of the competition. In connection with this today for the subjects of the retail trade is extremely important to assess and improve their competitiveness. Study of existing methodologies for assessing the competitiveness and possibilities of their practical application in the modern conditions contributed to the substantiation of the author's methods of evaluation of the competitiveness of the organization of retail trade in the goods of long using. Thanks to this method, organizations are able to regularly assess the competitiveness of the market participants without a lot of time and money, using only publicly available information