Impact of MKIS on Indian Financial Service Sector
Journal: International Journal of Business Management & Research (IJBMR) (Vol.3, No. 5)Publication Date: 2013-12-31
Authors : L. Kuladeep Kumar; J. Katyayani;
Page : 11-22
Keywords : Strengthening the Foundations of the Banking System; Implicit Goal of Flexible; To Find Factors of Influence for the Effective MIKS;
Abstract
The goals of Marketing Information System are easily expressed in single phrase: to provide timely and accurate information as and when marketing manager need at a less cost. Specifically, the information provided should be timely, accurate, relevant and economical, because information cannot always be anticipated, with the implicit goal of flexible system to handle a variety of situations and adapt easily the changing conditions.
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Last modified: 2013-10-30 17:07:28