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IMPROVING THE EFFICIENCY OF THE MASS ADVERTISING MAILING
Journal: International Scientific Journal "Internauka" (Vol.1, No. 7)Publication Date: 2016-07-31
Authors : Lohin V.;
Page : 89-94
Keywords : mass advertising mailing; direct marketing; increasing the effectiveness of advertising; Data Mining methodology;
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Abstract
The problem of improving the efficiency of the mass advertising mailing was investigated.
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Last modified: 2016-09-06 20:24:18