Suvey report on search engine optimisation

Abstract Search engine optimization is a strategical technique to take a web document in top search results of a search engine. Online presence of an organisation is not only an easy way to reach among the target users but it may be profitable too if optimization is done keeping in view of the target users as of the reason that most of the time users search out with the keywords of their use (Say; PhD in web technology) rather than searching the organisation name, and if the page link comes in the top positions then the page may be profitable. The work on Optimization Technique describes the tweaks of taking the page on top position in Google by increasing the Page rank which may result in the improved visibility and profitable deal for an organisation. The core methodology used in SEO is to upgrade both content and associated coding of the website to improve its visibility and prominence in organic searches made by the search engines. One of the important tools used in SEO is Data Clustering. Cluster Analysis is a process of grouping the objects, where objects can be physical like a student or can be an abstract such as behaviour of a customer, handwriting. Clustering has been applied to serve various purposes like, to gain insight to data distribution, generate hypotheses, to observe the characteristic and find anomalies, to form the natural classification and even to summarize a data.