Data Analytics on Television Dataset using Hadoop for Effective Management

Abstract: Digital marketing is one of the powerful media in recent days. Television is one of the major media used for advertisement, sharing information for marketers and dealers. It is the most commonly used medium to connect with the world and in this days DTH plays a very important role. DTH service providers are having all the information about all the viewers of TV channels. This paper aims to analyze the television viewership information and advertisement popularity. The need of this analysis is to help the dealers and marketers to enhance their advertising skills. To carried out this analysis the raw data has been collected from DTH providers and are analytically measured by the Hadoop framework. The data is also collected from the social media reviews of various social media sites like Facebook, twitter and analysis is carried out on the data