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Modern elements of retail enterprise image
Journal: Path of Science: International Electronic Scientific Journal (Vol.2, No. 8)Publication Date: 2016-08-31
Authors : Vagina Julia; Ukraine; Kartava Maria; Ukraine;
Page : 3.1-3.6
Keywords : retail business; image of enterprise; assortment; price policy; interior;
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Abstract
Theoretical bases of forming the image of enterprises of retail enterprises are considered in the article. On the example of “Silpo” supermarket network the analysis of basic instruments of modern trade organization image building was executed.
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Last modified: 2016-09-12 03:31:34