Contributing Factors of Interest in Buying at Convenience Store

In-depth interview followed by a survey is conducted to know factors contributing to interest in buying at convenience store. Forty two variables are derived from the interview that is converted into a 42 items questionnaire. Using exploratory factor analysis with principal factor extraction, five factors are extracted with 14 remain significant variables. The five factors that contribute to theinterest in buying at convenience store are additional services, variety of items, staff performance, store size, and store layout. The highest variance that explains the interest in buying at convenience store is the availability of additional services while the least variance is store layout. No significant relation is found between interest in buying at convenience store and gender, monthly expenditure, or years of study.