INTEGRATED METHODOLOGY FOR PRODUCT PLANNING USING MULTI CRITERIA ANALYSIS

Integrated approach to multi-criteria decision problems is proposed using quality function deployment and analytical network process. The objective of the work is to rationalize and improve the method of analyzing and interpreting customer needs and technical requirements. The methodology is used to determine, prioritize engineering requirements based on customer needs for development of best product. Framework allows decision maker to decompose a complex problem in a hierarchical structure to show relationship between objective and criteria. Multi-criteria decision modeling is used for extending the hierarchy process to both dependence and feedback. A case study on bikes is presented for the proposed model.