Impact of processes of transformation on dairy enterprises’ activity under crisis

The aim of the research is to analyze the dairy enterprises’ activity in Zhytomyr region, in particular, the ways of adaptation to the major crisis factors and outlining the prospects of the industry. The paper considers macro factors impact on the dairy enterprises’ activity during the period from 2005 to 2015. Synthesis of these factors allowed us to determine major of them. The main changes in the dairy enterprises’ activity under determined factors have been researched. Retrospective statistical analysis of indicators of financial and economic activities of dairy enterprises in Zhytomyr region has been carried out. There were the following issues that restrained the development of dairy enterprises in Ukraine, e.g. the crises that were caused by the absence of effective market-oriented economic system; the retardation of forage from needs of livestock breeding; the lack of economic relations between suppliers of raw milk and dairy enterprises; the high cost price of milk supplied by households and poor quality of milk etc. The analysis of the dairy enterprises in Zhytomyr region allowed to show rather significant changes in the key indicators of economic activity. Thus, the most impact on the dairy enterprises’ activity was observed in 2006 and 2009 years when there was the significant drop in the index of industrial production. However, profitability began growing. Significant changes were observed in the range of products. The research has identified the prospects of the industry, so we can predict the further reduction in the number of dairy enterprises. The efforts of leading enterprises of dairy products will continue focusing on the further development of product range and brands and adaptation to European practices of management.