PUBLIC RELATIONS AS AN INFORMATION PROCESS PHENOMENON
Journal: Bulletin of Prydniprovs'ka State Academy of Civil Engineering and Architecture (Vol.2016, No. 6)Publication Date: 2016-06-06
Authors : TKACH L. M.; PROKOFIEVA K. A.; KHODAKOVSKA A. Yu.;
Page : 62-68
Keywords : public relations; social communications; information processes; public opinion;
Abstract
If public relations as a phenomenon of information management are examined, we deal with the question of knowledge content and nature of relationship of PR with environment, ability to manage the perception and attitude of people to events in the environment; ensure priority of information over other resources. Goal. To investigate the concept of "public relations" of foreign and domestic experts; consider the typology of the public and the "laws" of public opinion; define the basic principles according to which relations with public should be built, and to identify PR activities as a kind of social communication. Conclusions. Public relations on the basis of advanced information and communication technologies create fundamentally new opportunities for information control and influence on public consciousness.
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