Social Media Implication on Politics of Pakistan; Measuring the Impact of Facebook

The core purpose of this study was to investigate practice of social media consumption among the political parties and personalities in Pakistan. Data is collected from online use of Facebook officials ID’s of different political parties and personalities at a same time. There were two categories measured using Facebook “likes” and “talking about this” options of Facebook users. The data is analyzed on the bases of online provided figures of Facebook about selected political parties and celebrities. These figures present popularity of political icon and parties in Facebook user as well in masses. These findings emphasize on significance of Facebook usage for political purpose. The results concluded that president Parvez Mushraf has more fans than President Asif Ali Zardari. It has also concluded that Pakistan Tehreek-e-Insaf has ranked on top among other political parties on Facebook.