SIGNIFICANCE OF SYNERGISED EFFECT OF SUPPLY CHAIN COLLABORATION IN INDIAN CONTEXT: A REVIEW

India is an emerging economy and the industrial growth is comparatively high in the country during the past few decades. The globalization scenario has forced Indian corporates to be competitive to overcome the fresh challenges. Many organisations adopted new management practices for excellence. Emergence of supply chain management (SCM) concept in the late 20th century has given new insights into the development of supply chain relation. During the past few years, importance of collaboration between supply chain partners has very much conceived by the corporate world. Supply chain synergy is the concept developed in this context. Supply chain synergy resulted in reduced costs on account of collaborative efforts to improve the efficiency of supply chain.