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CGV IN CHINA
Journal: International Journal of Business Management & Research (IJBMR) (Vol.6, No. 3)Publication Date: 2016-06-30
Authors : HYUNMIN LEE; SEUNGHO CHOI;
Page : 1-10
Keywords : CGV; China; Acquisition; Film Industry;
Source : Download Find it from : Google Scholar
Abstract
CJ CGV entered into the Chinese cinema market in 2006 by establishing a joint venture with Shanghai Film Group (SFG), which is a subsidiary of Shanghai Media & Entertainment Group.CGV entered into Chinese market with the strategy to make CGV the hub of Korean culture. However, CGV is struggling in the market is due to the loss of its original market, which is a main strategic issue of CGV in China. To solve this strategic issue, cinematization can be an effective way for CGV to acquire exclusive contents competitive in Chinese niche market. Also, CJ E&M should make close strategic alliance with Chinese firms to produce sufficient and adequate Korean contents.
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Last modified: 2016-10-14 17:59:59