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What if simulation for a Brazilian company regarding marketing budget

Journal: Journal of Economic Development, Environment and People (Vol.5, No. 2)

Publication Date:

Authors : ;

Page : 31-36

Keywords : What-if; simulation; multidimensional; hypothetical; predict; business modelling; scenario; goal seek;

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The article research is a case study regarding how to design the marketing budget for a small Brazilian company that started the activity one year ago. Taking into account the data that we gather, we decided to use What-if simulation. The case study is a simplified model representation of a company, adjusted according to the data that is released as target for the following year. In practice, the formulation of a scenario allows the construction of a hypothetical world that the analyst can see and navigate.

Last modified: 2016-10-17 16:54:28