STUDENT’S MOTIVES FOR UTILIZING SOCIAL NETWORKING SITES IN PRIVATE UNIVERSITIES IN DAR ES SALAAM, TANZANIA

This study explored the student motives for utilizing SNSs in Dar Salaam Tanzania. The Research design used in this study was cross-sectional Descriptive research design. The target population was 7337 students and a sample of 356 was selected through Proportionate Random sampling. The Quantitative data collected was analyzed using descriptive statistics such as mean, tables, frequency, percentages and standard deviation. Connecting to classmates, Sending messages, opinions and updates, socializing, chatting and updating profile were some of most students’ motives for using SNSs. Student should use SNSs with motives which can raise their academic achievement. Despite of using SNSs, students can still manage to be efficient enough in maintaining class achievement by meeting studies’ targets and covering syllabus with little time devoted to studies. University students are recommended to make use of education based SNSs to enhance their academic achievement therefore they should restrict themselves from non-academic purposes, since it might have adverse impact in their academic achievement.