INDIVIDUAL CHRONOTOPE IN THE PSYCHOLOGICAL DIMENSIONS OF ECONOMY: METHODOLOGICAL ASPECTS

The concept of "global world" involves the interpretation of the essence of the global space, inseparable from the political, economic, cultural and social changes that are defined by the features of time. The relationship of space and time of the global world has at least three reasons: increased (due to political or technological reasons) integration of national markets, to indicate the temporal dynamics of a purely political process of removing barriers to the international flow of goods, services and capital, to denote the process of global spreading of market policy on the domestic and international levels. All of these processes have well-defined space conditioning by influences of temporal changes. This distinguishes the concept of "chronotope" as a theoretical phenomenon. It recognizes the need for reassessment of the concept of "time" because of its subjective determination. The author of the article has systemized existing theoretical research on the "chronotope" and conceptualized it as a semantic structure-principle as a general scientific methodology to specific practical queries in the context of the global economy. It has been concluded that ignoring principles in choosing social position is almost impossible. After all, the principles tend to assert themselves even if the general public is not aware of them clearly, and only specific solutions hint at them, or if they represent a very vague idea of some action or lack of it. Thus, temporality as "narrated” projection in the past denies the possibility of uncertainty of the future, using terms of "predeterminacy" and claiming thereby that the past defines the future, and this relationship leads to a choice of the individual. However, the chronotope gives back freedom to an individual, along with the concept of activity. The individual becomes a player, and the action is included into the system of the world perception.