ROLE OF OUTSOURCING OF INSURANCE PRODUCTS SOLD VIA INSURANCE BROKERS

The article investigates the role of outsourcing and classification of business processes of insurance company, that can be delegated by it to specialized professional firms. Appropriateness of the use of outsourcing of selling services of insurers via insurance brokers is proved, basic methods and principles of work of insurance brokers with insurance products consumers are defined, advantages and risks that can arise at broker sales are also formulated.