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HEALTH RESORT ENTERPRISES: BETWEEN STAGNATION AND MODERNIZATION
Journal: Scientia fructuosa (Vol.92, No. 6)Publication Date: 2013-12-16
Authors : MELNYCHENKO Svitlana;
Page : 57-67
Keywords : health resort enterprises; health resort field; target program; tourism; business entities; information technologies; laws and regulations; material and technical base; service quality; marketing strategy.;
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Abstract
The present state of operation of health resort enterprises has been analyzed. The reasons for the negative tendencies of development were identified. Conceptual approaches to the development of target programs of health resort enterprises development, which will be based on general methodological and ideological principles, were determined. Long-term actions for the development of health resorts to ensure their competitiveness in both the domestic and international tourism markets have been offered.
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