DIFFERENTIATION OF TOURIST PRODUCTS
Journal: Scientia fructuosa (Vol.85, No. 5)Publication Date: 2012-10-17
Authors : BOYKO Marharyta;
Page : 18-27
Keywords : differentiation; tourist product; differentiation of tourist products; consumer value; consumer descriptions of tourist product; factors of differentiation;
Abstract
Trends in the tourism market have been analyzed. Expediency of control of differentiation of tourism products as a source of increasing their customer value in dynamic consumer expectations has been proved. Technique for research of differentiation of tourism products has been presented.
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