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STRATEGIC MANAGEMENT OF ECONOMIC POTENTIAL OF A TRADE ENTERPRISE
Journal: Herald of Kyiv National University of Trade and Economics (Vol.85, No. 5)Publication Date: 2012-10-17
Authors : FROLOVA Larysa; GRYGORASH Oksana;
Page : 50-58
Keywords : economic potential of enterprise; strategy; management; cluster; competitive environment.;
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Abstract
Аuthor presents a new approach to study strategies of economic potential of commercial enterprises which is based on process-system approach. The necessary conditions for improving the strategy of enterprise potential formation have been determined. It has been established that an important area of increasing efficiency of strategic potential of trading enterprise is optimizing the structure of the aggregate value of its potential.
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