BRAND FORMATION OF TOURIST ENTERPRISES

Journal: Scientia fructuosa (Vol.86, No. 6)

Publication Date: 2012-12-12

Authors : MELNYCHENKO Svitlana; AVDAN Oksana;

Page : 35-43

Keywords : brand; brand strategy; tourist enterprise; trade mark; tourist product.;

Source : Download Find it from : Google Scholar

Abstract

Actual problems of brand formation and brand strategies are considered with regard to branch specificity. The process of brand building and brand management of tourist enterprises is highlighted. The process of brand strategies development is analyzed and directions of improvement of existing ones are defined.

Main Menu

Searching By

PARTNERS

BRAND FORMATION OF TOURIST ENTERPRISES

Abstract

Advertisement