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Paradigm of formation and development of "green marketing" in modern conditions

Journal: Herald of the Economic Sciences of Ukraine (Vol.29, No. 2)

Publication Date:

Authors : ; ;

Page : 59-62

Keywords : ecological marketing; "green" products; consumer behavior; consumer perception of the product;

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In the article we point out the possibility of using the concept of "ecological marketing" with a theoretical and practical point of view; the attractiveness of "green" products market is considered, problems of its development and importance to modern society are revealed.

Last modified: 2016-10-31 04:27:36