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Features strategic management enterprise, marketing and innovative orientation in industrial markets
Journal: Herald of the Economic Sciences of Ukraine (Vol.28, No. 1)Publication Date: 2015-06-01
Authors : Pilyushenko V. L.; Dubnytsky V. I.;
Page : 113-121
Keywords : strategic management; economic and organizational mechanisms of strategic management; innovation and marketing orientation of the industrial enterprise;
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Abstract
In a study of the features of the strategic management enterprise of innovation and marketing orientation in terms of the target the industrial market. Achieved study of the structure and components of the economic and organizational mechanisms of strategic management of industrial enterprise innovation and marketing orientation. Presented "pyramid" levels of competitiveness in industrial enterprises and their constituents determinants, including, with respect to the target market of steel products.
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Last modified: 2016-10-31 23:02:13