An Application of Big Data Analysis in Digital Era

The era of Big Data has begun. Mathematicians, economists, Computer scientists, physicists, political scientists, bioinformaticists, sociologists, and many others are clamoring for access to the massive quantities of information produced by and about people, things, and their interactions. Different groups argue about the potential benefits and costs of analyzing information from Twitter, Google, Verizon, Face book, Wikipedia, and every space where large groups of people leave digital traces and deposit data. Important questions emerge and large-scale analysis of DNA helps cure diseases. Further it will guide in a new wave of medical inequality. Data analytics help make people?s access to information more efficient and effective. Mostly it will used to track protesters in the streets of major cities and transform how we study human communication and culture, or narrow the palette of research options and alters what ?research? means. The primary objective of present paper is to understand concept of big data analysis and to identify the importance and challenges to overcome problems face to small businesses. To offer tips to resolve the problems. Given the rise of Big Data as both an experience and a methodological opinion, we believe that it is time to start critically interrogating this experience, its assumptions, and its biases