The nature and contents of needs of the users of financial information

There are transformation of the content and form of processes, changes in the role of the participants of economic relations, their specified goals and objectives in economic activity. Consequently, the role of information support of economic processes is changing. That's a result of changes in the informational needs of users of information. Beside this, means of receiving, processing and using, view its qualitative and quantitative characteristics are improving. They are based on both the interest of users and modification of tasks that can be made on the results of its using. Particularly, more attention of the subjects of economic relations is paid to aspects of relating directly to obtain economic benefits due possession of certain resources. As the result of study we can see the basis of the needs of users of financial information is an understanding of its formation, evaluation, implementation and evaluation of results implementation. The reasons of user interest in understanding these processes are characterized in the article. The consumer behavior of users of financial information is identified as a detection of consumption cultural of financial information. the content of a random basic, targeted, evaluative and functional levels of consumer behavior of users of financial information are analyzed in the article.