GROUNDED THEORY DESIGN A NEW APPROACH OF QUALITATIVE RESEARCH

The Basic idea of the grounded theory approach is to read a textual database and discover or label variables (called categories, concepts and properties) and their interrelationships. Data could be observations of behavior, such as interactions and events. A Grounded theory design is a systematic, qualitative procedure used to generate a theory that explains, at a broad conceptual level, a process, an action, or an interaction about a substantive topic. This design was developed by sociologists Barney Glaser and Anselm Strauss in the late 1960s. We use grounded theory when we need a broad theory or explanation of a process. Grounded theory generates a theory when existing theories do not address our problem or the participants that we plan to study.