Small Data and Big Data: Combination make better Decision

This paper aims to explain the combination of the use of big data and the data small which would create more value for the company. Giving example both from big company (Apple and Huawei) and small Entreprise (Twiddy & Company, Point Defiance Zoo & Aquarium Tacoma, and RichRelevance) this paper presents evidence that they are using a combination of big data and small the data is believed to be provide competitive advantage for the company.For some companies use small data can become more practical and useful, but for another company could even happen in reverse. With all the benefits associated with big and small data, it is proper to known that over reliance on either big or small data all times will hinder the progress of an organization. This paper also propose solution for the company in which level they suppose to combine the data big and small data. in the end, this paper pointed out that for company doesn't matter whether is big data or small data. What matters is having the data, of whatever size, that helps us solve a problem or addresses the question we have and for many problems and questions.