Directions of improving the development of tourism based on innovative marketing techniques

Analysis of the dynamics of statistical data on the movement of tourist flows is made in Ukraine: the number of citizens who have traveled abroad; the number of foreign citizens visiting Ukraine; the number of tourists served by tourism stakeholders in Ukraine. The practical experience in providing tourist services is generalized. The directions of improving the development of tourism on the principles of innovative marketing technologies identified, the main ones are: organization of advertising campaigns; implementation of e-business; logistics service consumers of tourism services through the introduction of innovative advertising and information and communication technologies; business process reengineering by reacting tourist enterprise, and consumer markets; the use of geomarketing concepts in the field of tourism.