COMPETITIVE ADVANTAGES OF LVIV REGION IN THE INVESTMENT ATTRACTIO

The basic competitive advantages of Lviv region were investigated. The basic factors that increase the level of investment attractiveness and affect the competitiveness of the region were revealed, they are: favorable economic and geographical location, availability of sports infrastructure of international level, a high level of diversification of the regional economy, including the agricultural sector, the development of transport and engineering industry, developed transport, logistics, hotel and restaurant business infrastructure, high business activity of the area.