THE IMPACT KNOWLEDGE MANAGEMENT ON CUSTOMER RELATIONSHIP MANAGEMENT IN RAVA SHIPPING COMPANY

Attracting and retaining customers is considered the most valuable element of competition. And it is very important and many organizations it is considered the key to success in business and relationship management needs. Having correct knowledge management for customer relationship management is necessary. Knowledge management is an integral component of customer relationship management. According to theoretical arguments, when implemented customer relationship management, knowledge management program can expand current knowledge about the customer, The main purpose of knowledge management impact on customer relationship management (CRM) and secondary research aims to investigate the effect of knowledge management on customer relationship management (CRM) services. The main question is whether knowledge management on customer relationship management in international rava transporting shipping companies an impact? According to a random sampling of the population, the sample size based on Cochran formula is derived. The sample size for this study is 92.